Which step ensures that the message is effectively communicated to the audience?

The step that ensures the message is effectively communicated to the audience is the execution phase. During this phase, the plan and preparations made prior come together, and the message is delivered in the intended manner. Effective execution involves clear articulation, appropriate body language, and an understanding of the audience’s responses. This stage also requires adaptability, as the communicator may need to adjust the delivery based on real-time feedback or engagement with the audience.

Planning and preparation are crucial components that set the foundation for effective communication, but it is through execution that the message is actually conveyed to the audience. Assessment, while important for evaluating the effectiveness of communication after the fact, does not directly impact the immediate delivery of the message. Hence, execution is the critical step that transforms ideas and strategies into a tangible message that resonates with the audience.